AI SEO
More and more people ask ChatGPT, Perplexity or Copilot instead of running a classic search. We help your business become part of the answer.
Your name in the answers
When someone asks an AI who to call for your service in your area, your business has a real chance of being named.
Accurate information about you
AI assistants describe your business, services and service area from clear, up-to-date sources.
A head start
Few small businesses work on this yet. Starting early gives you time to build your presence.
- Clear answers on your website
- Structured data
- An llms.txt file
- Presence in trusted sources
- Mention tracking
What we do
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Clear answers on your website
Pages that answer your customers’ questions directly, easy to quote for an AI assistant and for Google.
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Structured data
Schema.org markup that tells machines who you are, what you offer, where and when.
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An llms.txt file
A summary of your site written for language models, pointing them to your most important pages.
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Presence in trusted sources
Directories, your Google Business Profile, local media, industry associations. AI tools lean on these to decide who to recommend.
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Mention tracking
We regularly ask the main assistants your customers’ questions and record what they say about you.
What we’ve made
All our work
New ways of searching
Your customers now ask full questions, like “which garage in Quebec City fixes diesel trucks?” or “a good massage therapist for neck tension in Sherbrooke”. Google sometimes answers with an AI-written overview, and ChatGPT, Perplexity or Copilot simply name a few businesses.
These tools don’t pick at random. They mention businesses they understand well and that trusted sources talk about. AI SEO is about meeting both of those conditions.
What helps an AI mention you
First, a website that answers clearly. A service page that says exactly what you do, for whom and where, with a short FAQ, is easy to lift into an answer. Then structured data and an llms.txt file, which describe your business in a format machines read without effort.
Finally, your reputation elsewhere: your Google Business Profile, directories, articles and sites in your industry. An AI is more confident about a business that several sources describe the same way.
Part of your wider search work
AI SEO builds on the same foundations as SEO and local SEO. We often combine them so every piece of work pays off twice.
To find out what AI tools say about you today, request the free audit.
How we work
The free audit
We ask ChatGPT, Perplexity, Copilot and Google the questions your customers ask, and see who gets mentioned.
The foundations
We sharpen your website, add structured data and an llms.txt file, and correct any inaccurate information.
Sources
We strengthen your presence in the directories, media and sites these tools read and quote.
Tracking
We ask the same questions every month to see how the answers change, and adjust.
Common questions
How is this different from regular SEO?
They overlap a lot. SEO aims for a spot in Google’s results. AI SEO aims for a mention in the answer the assistant writes itself. A clear, well-optimised website is the base for both, which is why we often work on them together.
Can you guarantee ChatGPT will recommend me?
No. These tools pick their own answers, and those answers shift from one question to the next. We work on what improves your chances of being mentioned, and show you how things evolve.
How long before I get mentioned?
It varies by tool. Those that search the web live, like Perplexity, can pick up changes fairly quickly. Others update less often. A solid presence usually takes several months to build.
How much does it cost?
It depends on where you’re starting from and on your market. We discuss it after the free audit, for a specific project, with no commitment.
Is it worth it for a small business?
Yes, especially if your customers compare options before they buy. Much of the work, like clear pages and a complete Google Business Profile, also helps your regular Google rankings.
Start with the free audit.
Tell us who you are and where to find your business online. We’ll get back to you with what we found.
Rather talk it through? Book a 30-minute call